1. Do:
Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energy and resources. You don’t want to spend them on folks who are unlikely ever to do business with you.

2. Don’t:
Be afraid to ask questions. Show organizers have all kinds of information that new exhibitors would benefit from knowing. Ask about attendee demographics, exhibitor’s requirements, and what assistance you can expect from the show’s staff.

3. Do:
Start planning early. Regular tradeshow exhibitors routinely start planning their appearances twelve to eighteen months in advance.